GREATIST
Healthline Media | RVO Health
The Greatist illustration is created with bold black outlines, a highly saturated color palette, and a focus on punchy eye-catching compositions.
Because the audience is younger adults, the tone and voice of the content is cheeky but smart. The visuals need to be equally vibrant to grab the attention of the reader.
I love the opportunity to add pops of motion, play with interesting crops, and mixing it up with styles, textures, and gradients.
